Hertz Enhances Loyalty Program

Hertz has upgraded its Gold Plus Rewards loyalty program to provide members with additional benefits, including easily achieving and retaining status in elite tiers and earning extra points and redeeming them faster.

“We are constantly striving to meet the needs and exceed the expectations of our loyal Gold Plus Rewards members,” said Mark P. Frissora, Hertz chairman and CEO. “From faster status upgrades, to easier points redemption, to seamless enrollment, we've evaluated all aspects of Gold Plus Rewards to provide the best awards program possible.”

With lower rental thresholds required to achieve and retain status in its elite tiers, members only need seven rentals to qualify for Five Star and need 20 rentals for the President's Circle, according to Hertz.

Additionally, members can earn points on service purchases such as Hertz NeverLost, fuel, SiriusXM Satellite Radio and insurance coverage options, says Hertz. Also, members will earn triple points on qualifying rentals through April 15.

With improved technology, other benefits including viewing real-time point balance, checking e-statements with up to 24 months of activity and redeeming rewards during reservations.

For more information, visit www.hertz.com.

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