Hertz Launches Dream Collection in UK
Hertz has made its Dream Collection available to rent in the U.K. from its London Marble Arch and Heathrow Airport locations.

Hertz is launching its Dream Collection of luxury rentals in the U.K. Photo courtesy of The Hertz Corp.

Hertz is launching its Dream Collection of luxury rentals in the U.K. Photo courtesy of The Hertz Corp.
The Hertz Corp. has launched its Dream Collection in the U.K. at its London Marble Arch and Heathrow Airport locations.
Currently, this collection includes a Bentley Continental GT, Bentley Flying Spur, Aston Martin DB9 and Range Rover Sport, says Hertz. A Mercedes C63 AMG, BMW X5, Mercedes SL63 AMG, Mercedes E400 AMG Coupe, Audi Q7 and Maserati Ghibli will be available to rent in the coming weeks.
“Whether you want to whisk away your loved one for a romantic weekend getaway, have a trip of a lifetime or simply experience a vehicle that would otherwise be unattainable, the Hertz Dream Collection is on hand to provide a convenient and affordable solution,” said Michel Taride, president of Hertz International Group. “Our new Dream Collection of modern design classics coupled with our VIP customer service will help our customers create lasting memories behind the wheel of some of the world´s finest cars.”
Each rental is backed by Hertz's Make and Model Guarantee, ensuring that customers drive away with the exact car they booked, says Hertz.
All vehicles will be available to rent for a minimum period of one day up to a maximum of 28 days. For more information, visit www.hertzdreamcollection.co.uk.
More Rental Operations

Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
