Using Big Data in Car Rental

According to IBM, 90% of the data today has been created in the last two years alone, and that data stream will only increase as more and more devices are equipped to capture data and send it.

Everything is data — from digital photos of vehicle damage to customer transaction records to social media posts mentioning your company – and it’s all usable.

How does this relate to you?

A panel at the 2014 Car Rental Show will discuss how to leverage data, technology and analytics in car rental to improve business processes and customer service, increase revenue and profitability and minimize exposure to loss and expense.

The seminar “Using Big (and Small) Data to Grow Your Business” will take attendees on a deeper dive into customers’ available data to improve marketing, gain more control over no-show losses and minimize high-risk rentals.

This concurrent seminar will take place at 11 a.m. on Tuesday April 8. The 2014 Car Rental Show convenes April 7-8 at the Rio All-Suite Hotel & Casino in Las Vegas. Visit www.carrentalshow.com for more information.

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