Enterprise Funds Planting of 9 Million Trees
For the ninth year, the Arbor Day Foundation will use funding from the Enterprise Holdings Foundation to plant 1 million trees this year throughout the U.S., Canada and Europe. By the end of 2014, Enterprise will have helped plant 9 million trees.

Photo courtesy of the Arbor Day Foundation.

Photo courtesy of the Arbor Day Foundation.
As part of its 50 Million Tree Pledge, Enterprise Holdings Foundation will fund the planting of 1 million trees this year. Funds are donated to the Arbor Day Foundation to plant the trees throughout the U.S., Canada and Europe, says the company.
The Enterprise Holdings Foundation established the 50 Million Tree Pledge in 2006 to thank customers for their support throughout the company’s first 50 years. The pledge is part of a public-private partnership with Enterprise, the Arbor Day Foundation and the U.S. Forest Service, says the company.
“When we began our long-term commitment to support reforestation, we wanted to ensure we invested in projects that would have a lasting impact in the communities we serve,” said Lee Broughton, head of sustainability for Enterprise. “As many states are currently facing severe drought and other urgent reforestation needs, several of this year’s projects were selected to help restore forests that provide critical watershed protection to areas in need of clean water.”
By the end of 2014, Enterprise will have helped plant 9 million trees in areas with immediate reforestation needs, says the company.
Currently, the program has planted more than 8 million trees in forests across Alabama, California, Colorado, Idaho, Michigan, Minnesota, Montana, Oregon, South Carolina, South Dakota, Texas, Wyoming, Canada, Germany, the U.K. and Scotland.
More Rental Operations

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Green Motion And U-Save Open Rental Operations In Guatemala
The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.
Read More →
