Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Funds Planting of 9 Million Trees

For the ninth year, the Arbor Day Foundation will use funding from the Enterprise Holdings Foundation to plant 1 million trees this year throughout the U.S., Canada and Europe. By the end of 2014, Enterprise will have helped plant 9 million trees.

by Staff
April 29, 2014
Enterprise Funds Planting of 9 Million Trees

Photo courtesy of the Arbor Day Foundation.

1 min to read


Photo courtesy of the Arbor Day Foundation.

As part of its 50 Million Tree Pledge, Enterprise Holdings Foundation will fund the planting of 1 million trees this year. Funds are donated to the Arbor Day Foundation to plant the trees throughout the U.S., Canada and Europe, says the company.

The Enterprise Holdings Foundation established the 50 Million Tree Pledge in 2006 to thank customers for their support throughout the company’s first 50 years. The pledge is part of a public-private partnership with Enterprise, the Arbor Day Foundation and the U.S. Forest Service, says the company.

Ad Loading...

“When we began our long-term commitment to support reforestation, we wanted to ensure we invested in projects that would have a lasting impact in the communities we serve,” said Lee Broughton, head of sustainability for Enterprise. “As many states are currently facing severe drought and other urgent reforestation needs, several of this year’s projects were selected to help restore forests that provide critical watershed protection to areas in need of clean water.”

By the end of 2014, Enterprise will have helped plant 9 million trees in areas with immediate reforestation needs, says the company.

Currently, the program has planted more than 8 million trees in forests across Alabama, California, Colorado, Idaho, Michigan, Minnesota, Montana, Oregon, South Carolina, South Dakota, Texas, Wyoming, Canada, Germany, the U.K. and Scotland.

More Rental Operations

Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Ad Loading...
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
A traveler searches for rental cars with an AI bot
Rental Operations•September 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
map of europe and summer car rental rates
Rental Operations•September 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
Ad Loading...
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operations•by Chris Brown•September 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Woman receiving car rental rates on computer from AI agent
Rental Operations•September 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
map of globe with regional corporate car rental rates
Rental Operations•by Staff•August 25, 2026

U.S. Business Travel Car Rental Rates Forecast to Rise Up to 2%

Improved fleet supply should limit pricing gains in 2026-27, while insurance, repair costs, and softer residual values continue to pressure rental operations, according to Amex GBT.

Read More →
Ad Loading...
Sixt H1 financial results
Rental Operations•by Staff•August 14, 2026

Sixt Revenue Tops $2.4 Billion in First Half of 2026

Sixt’s first-half revenue surpassed $2.4 billion for the first time as demand outpaced fleet growth, lifting utilization and earnings despite weaker consumer sentiment in North America.

Read More →
Ad Loading...