DriveNow Expands Car Sharing in SF
DriveNow, a car-sharing program and BMW Group subsidiary, will expand in San Francisco with more street parking options as well as adding 80 electric BMW ActiveE vehicles to its existing fleet.

Eighty more BMW ActiveE vehicles will be added to DriveNow's SF car-sharing program. Photo credit: BMW Group.

BMW Group.
DriveNow, a car-sharing program and BMW Group subsidiary, has announced it will extend its offerings in San Francisco by adding more street parking options and 80 more electric BMW ActiveE vehicles to its existing fleet.
This will bring the total number of ActiveE vehicles in DriveNow’s SF program to 150, says the company. In a two-week social media challenge (May 9-23), DriveNow members will get the change to name the 80 electric vehicles. The selected names will appear on the car sticker in the DriveNow app and website.
Additionally, DriveNow has expanded its street parking options by allowing members to use the DriveNow app or website to locate, reserve and park cars on specific streets between Potrero Avenue and Folsom Street and between 16th Street and 26th Street.
“DriveNow with street parking is available in several cities across Europe, and it has been a very successful business model, so we are pleased to bring street parking to the U.S.,” said Richard Steinberg, CEO of DriveNow USA. “By expanding our offerings in San Francisco, our members will find it is more convenient than ever to find and park a DriveNow vehicle.”
The in-car screen and the DriveNow app will inform members which streets are approved for parking, says the company. If a DriveNow member attempts to end a reservation in a non-sanctioned DriveNow drop-off zone, the in-car screen will alert the driver that the reservation cannot be ended and help identify the appropriate streets for parking.
By the end of 2014, DriveNow plans to extend street parking to include the San Francisco areas of Bernal Heights, Haight Ashbury, Noe Valley, North Panhandle (NOPA), Alamo Square and Potrero Hill, says the company.
More Rental Operations

Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
