Enterprise Holdings took part in yesterday’s White House meeting that included President Barack Obama, senior officials, the U.S. Travel Association and travel industry leaders.

The White House memorandum calls for the development of airport-specific plans to maximize the economic impact of travel and tourism by providing a better experience for international travelers as they enter the United States.

Greg Stubblefield, Enterprise Holdings’ chief strategy officer and executive vice president, participated to demonstrate the company’s backing of this important initiative. He was joined by business leaders from Hyatt Hotels Corp., Universal Parks and Resorts, American Express, Marriott International and Hilton Worldwide.

“International travel to the U.S. grew more than 9% in 2013, generating $181 billion in revenue and yielding a 57% international travel trade surplus,” said Stubblefield. “That’s a testament to the travel industry’s strategic investment in people, products and promotions.”

As stated in President Obama’s memorandum, “The U.S. travel and tourism sector is critical to the nation's prosperity and drives economic growth. In 2013, international visitors alone supported more than 1.3 million U.S. jobs.”

Through its airport and neighborhood network, Enterprise plays a role in bringing new talent into the travel industry, says the company. Earlier this year, Enterprise announced it is hiring more than 8,000 college-educated, career-oriented men and women throughout the United States.

“Growth in the U.S. travel and tourism industry is a key part in our company’s success,” said Stubblefield. “The travel and tourism industry supports nearly 8 million jobs across the country, including many of the jobs held by our 78,000 employees.”