Hertz Sponsors Racing Team for Le Mans Series

Hertz Car Sales has partnered with Murphy Prototypes for the 2014 European Le Mans Series. Photo credit: The Hertz Corp.
Hertz Car Sales has partnered with Murphy Prototypes for the 2014 European Le Mans Series. Photo credit: The Hertz Corp.

The Hertz Corp. has announced that Hertz Car Sales Europe, the used car remarketing division of Hertz International, is an official sponsor of Murphy Prototypes for the 2014 European Le Mans Series and the 2014 Le Mans 24 Hours Race.

The agreement with Murphy Prototypes — the endurance racing team and alternative-powered vehicles manufacturer — began with the April 19th race in Silverstone, U.K. and continues across Europe as the 2014 Le Mans Series visits Italy, France, Austria and Portugal, says Hertz.

"The Le Mans Series is a captivating event with an amazing heritage and we are thrilled to announce our sponsorship of the Murphy Prototypes team for the duration of the 2014 European Le Mans Series,” said Michel Taride, group president, Hertz International. “Through our partnership, Hertz Car Sales will be able to connect with car enthusiasts as well as the growing Le Mans Series fan base across Europe. …”

As part of the agreement, Hertz Car Sales branding will appear on the tailfin of Murphy Prototypes LMP2 Nissan V8-powered Oreca 03, the team truck, the mobile garage and all team wear.

"Our association with Murphy Prototypes and Le Mans will be a great platform to showcase the Hertz Car Sales brand in Europe and beyond,” said Rui Ferreira, vice president fleet remarketing, Hertz Car Sales. “A lot of people do not realize that Hertz is not just one of the world's largest car rental providers; we also sell cars. … This partnership is a great way to raise awareness of Hertz Car Sales and Rent2Buy while supporting a successful and growing team."

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Safeguarding Your Business with Brokers

While the high-profile bankruptcy of Atlas Choice has left many car rental companies wary of working with brokers, rental companies can take steps to protect themselves and ensure a productive relationship.

My Number One Takeaway from ICRS 2017

This year’s International Car Rental Show (ICRS) opened the door to new business models facing transportation today — yet adapting to these new technologies is not the first key to survival.

Trump and Regulations: An Alt-Fuel View

With 2025 emissions targets back in review, manufacturers, alt-fuel, and alt-power suppliers weigh in on the potential impacts of Trump’s initiatives.

Job Finder: Access Top Talent. Fill Key Positions.

>