Lyft Introduces Premium Ride Service

A Lyft vehicle featuring the company's pink mustache logo. Photo via Wikipedia.
A Lyft vehicle featuring the company's pink mustache logo. Photo via Wikipedia.

Lyft has launched Lyft Plus, its new premium ride service. Using Lyft’s booking platform, customers can now request a custom six-seater Ford Explorer.

Partnering with West Coast Customs, Lyft has designed a specialty Ford Explorer for its Lyft Plus service, says the company. The Explorers feature a custom grille with a steel moustache emblem, custom under-car LED lights, 20-inch sport wheels, custom interior leather and amenities to recharge electronic devices.

Lyft Plus’ pilot program has now started in San Francisco and will expand to more cities soon, according to the company.

For more information, visit https://www.lyft.com/.

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