Avis Expands Social Media Initiative
Avis Budget Group Inc. has launched local Facebook, Foursquare and Google Places pages for each of its Avis Car Rental, Budget Car Rental and Budget Truck Rental facilities in the United States and Canada.
Photo via Wikimedia.
Photo via Wikimedia.
Avis Budget Group Inc. has launched local Facebook, Foursquare and Google Places pages for each of its Avis Car Rental, Budget Car Rental and Budget Truck Rental facilities in the United States and Canada.
According to Avis, this initiative opens the lines of communication with customers on a local level. The car rental brands can target customers with local deals, such as one-way offers from a specific facility, promote contests and provide customer service support.
"Expanding our social media presence to our locations across North America provides our customers with another convenient way to engage with our brands," said Jeannine Haas, chief marketing officer, North America, Avis Budget Group. "This heightened level of engagement allows us to obtain real-time feedback and insights on our products and services while driving greater loyalty and share of wallet."
To locate a particular Avis, Budget or Budget Truck Rental location on Facebook, Foursquare or Google Maps, search for "Avis Car Rental," "Budget Car Rental" or "Budget Truck Rental" preceded or followed by the airport name, city or zip code, says the company.
More Rental Operations
Advantage, Sixt Place Among Top Five in Annual Satisfaction Study
While Enterprise and National retain the top spots in JD Power’s 2026 rankings, the latest customer satisfaction results suggest renters can find competitive service beyond the biggest car rental names.
Read More →
The $100,000 Insurance Trap in Exotic Car Rentals
Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.
Read More →
The Booking Is Confirmed, But Is Your Customer Ready to Drive?
For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.
Read More →
ICRS 2027 Opens Call for Papers
The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.
Read More →
Turo to Launch Vehicle Delivery Service
Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.
Read More →
Palm Beach Airport Code Change Creates Car Rental Distribution Gap
A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.
Read More →
U-Save Continues Dominican Republic Expansion with Launch in Punta Cana
The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.
Read More →
When AI Books the Rental Car, Who Controls the Sale?
As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)
Read More →
European Booked Car Rental Rates Fell 5%, Results Varied by Country
Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.
Read More →
Is It Time to Rethink Rental Categories?
As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.
Read More →