Avis Budget Group Inc. has launched local Facebook, Foursquare and Google Places pages for each of its Avis Car Rental, Budget Car Rental and Budget Truck Rental facilities in the United States and Canada.

According to Avis, this initiative opens the lines of communication with customers on a local level. The car rental brands can target customers with local deals, such as one-way offers from a specific facility, promote contests and provide customer service support.

"Expanding our social media presence to our locations across North America provides our customers with another convenient way to engage with our brands," said Jeannine Haas, chief marketing officer, North America, Avis Budget Group. "This heightened level of engagement allows us to obtain real-time feedback and insights on our products and services while driving greater loyalty and share of wallet."

To locate a particular Avis, Budget or Budget Truck Rental location on Facebook, Foursquare or Google Maps, search for "Avis Car Rental," "Budget Car Rental" or "Budget Truck Rental" preceded or followed by the airport name, city or zip code, says the company.