Avis Revives ‘We Try Harder’ in European TV Campaign

Photo via www.geograph.org.uk.
Photo via www.geograph.org.uk.

Avis has launched its first European TV campaign in 60 years. Entitled “Unlock the World,” it brings back the brand strapline “We Try Harder,” which became popular with Avis’ campaign in the early 1960s, says the company.

The campaign’s message is that Avis provides cars and gives customers the opportunity to unlock unforgettable experiences, says the company.

"This is a really exciting time for Avis as we set out to re-energize the iconic 'We try harder' strapline in a way that is relevant and aspirational for today's audience,” said Rebecca White, brand director for Avis. “The new 'Unlock the world' campaign will inspire anyone with a love of travel and great cars to reappraise what car rental is all about. …”

The TV campaign first aired in the U.K. on June 24 during the World Cup match between England and Costa Rica.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

What a Connected Fleet Means to Avis (and Car Rental)

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.

Should Peer-to-Peer Renters Pay Airport Car Rental Fees?

The question is central to the City of San Francisco’s lawsuit against Turo for operating without a permit at San Francisco International Airport.

Hard Times Ahead for the Compact SUV Segment?

The hottest segment today is facing a glut of models and volume in tomorrow’s wholesale market.

Job Finder: Access Top Talent. Fill Key Positions.

>