Enterprise Buys UK Commercial Rental Provider

Photo via Wikimedia.
Photo via Wikimedia.

To help develop its flexible commercial vehicle hire division (Flex-E-Rent) in the U.K., Enterprise Rent-A-Car has purchased U.K.-based Burnt Tree, a provider of commercial rental vehicles.

Enterprise Rent-A-Car has purchased Burnt Tree, a U.K.-based provider of commercial rental vehicles to companies and public sector organizations. This acquisition increases the number of vehicles that Enterprise can provide under its flexible commercial vehicle hire division, Flex-E-Rent.

The agreement includes Burnt Tree’s commercial fleet of 17,000 vehicles (commercial vans, HGVs, refrigerated trucks and accessible minibuses), its proprietary fleet management technologies, as well as its network of 20 branches and a team of 400 employees, says Enterprise.

The Enterprise Flex-E-Rent and Burnt Tree businesses will continue to operate as two separate brands now, with the intention to eventually merge and be headquartered in Shrewsbury, England. Danny Glynn, director of Flex-E-Rent, will lead the new business, says Enterprise.

“We are committed to the growth of our flexible commercial vehicle business, which has grown organically in recent years,” said Mike Nigro, Enterprise UK and Ireland managing director. “We could immediately see the potential of Burnt Tree to give our customers access to skills and services that are particularly suited to the needs of commercial vehicle customers.”

“Last year, we stated our ambition to become the leading and largest business in our industry,” said Richard Metcalfe, Burnt Tree chief executive, who will help with the merger. “In time, this agreement will allow Burnt Tree to achieve its full potential to become the market leader. ...”

Burnt Tree has been operating for more than 30 years, while Enterprise is celebrating its 20th anniversary in the U.K. this year.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

Car Rental’s Call to Action on Autonomous Vehicles

The car rental industry has built-in advantages to support a world with driverless cars, but it needs to take the next step in partnering with autonomous vehicle stakeholders.

Job Finder: Access Top Talent. Fill Key Positions.