FSNA Discusses Marketing Initiatives with U-Save Franchisees

Franchise Services of America (FSNA) announced the roll-out of its 2015 marketing strategy and a renewed focus on franchise sales, following a series of regional meetings for franchisees, according to a company press release.

FSNA corporate team members met with U-Save franchisees in Atlanta, Indianapolis and Atlantic City to discuss the company's marketing initiatives, strategies for franchise sales and the revamping of operations for the upcoming year.

"This is an exciting time to be a part of the FSNA team, and our recent visits to Atlanta, Indianapolis and Atlantic City allowed us to share the bold new strategy that will take us into 2015," said Tom McDonnell, CEO of FSNA.

According to McDonnell, unveiling the company’s vision directly to the regions enables the sense of partnership needed to move U-Save to the forefront of the car rental franchise marketplace.

No further information was given regarding these initiatives.

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

What a Connected Fleet Means to Avis (and Car Rental)

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.

Job Finder: Access Top Talent. Fill Key Positions.