Sojern Reveals Q3 Global Travel Insights

Graphic via Sojern.
Graphic via Sojern.

Sojern has revealed the results of its Global Travel Insights Report, which indicate recent global travel has been based on the occurrence of world events, as well as increasing tourism markets.

According to the report, global sporting events and festivals had a major impact on tourism. Flight searches to Brazil for the World Cup more than doubled month to month; the Incheon Games in South Korea sparked interest in tourism by nearly 20%; and Germany’s Oktoberfest attracted a large number of international tourists — Munich saw a 38% increase in overall flight searches.

Overall, the most searched destinations were the U.S., the U.K., France, Turkey, China, Russia, Germany, Italy and Greece, according to the report. On the other hand, Malaysia and Thailand had a decline in inbound tourism, potentially due to recent political struggles.

Here are some more travel trends from Sojern’s report by region:

North America:

  • New York City was the most-searched destinations for European travelers.
  • Miami and NYC were most popular researched by Latin American travelers.
  • Americans most frequently searched for Miami, NYC, Chicago, San Francisco and Los Angeles. 
  • Most international tourists traveling to America take longer trips than when visiting other countries; 64% of international travelers searched for trips for six days or me.


  • Most popular European destinations included London, Paris, Barcelona and Mallorca.
  • For planning summer trips in advance, the U.K. and the Netherlands tied for the top spot.
  • Nearly one-third (29%) of all European trips were planned 101 days or more in advance.
  • Short trips make up 39% of all European trips.


  • For flight services to the region, 47% of tourists were looking to stay eight or more days.
  • Chinese tourists made up over 15% of searches in August from domestic travelers.
  • The Asia-Pacific region had the largest percentage of inbound travelers flying solo (81%).

Latin America:

  • Mexico and Brazil are becoming top travel destinations from developing countries such as China.
  • Spain was a top destination for Latin American travelers.
  • Mexican destinations, such as Cancun, were popular for North American tourists.
  • The Latin American region had the highest percentage of flight searches for couples (20%).

“Through our strategic partnerships with dozens of top global travel brands, we are able to glean valuable insights on travel behavior throughout the world,” said Mark Rabe, CEO at Sojern. “These insights prove vital to helping our customers reach, convert and retain travelers as they progress through the purchase funnel.”

The report was based on an analysis of more than 600 million traveler intent data points across the globe.

Click here to view the full Sojern Q3 report:

Comment On This Story

Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

What a Connected Fleet Means to Avis (and Car Rental)

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.

Job Finder: Access Top Talent. Fill Key Positions.