Auto Rental News
MenuMENU
SearchSEARCH

National Expands Loyalty Program in Latin America

National Car Rental is now offering its Emerald Club Priority Service at airport locations in several Latin American countries, including Costa Rica, Nicaragua, Guatemala, Peru and Uruguay.

by Staff
December 1, 2014
National Expands Loyalty Program in Latin America

Photo courtesy of National Car Rental.

1 min to read


Photo courtesy of National Car Rental.

National Car Rental has expanded its Emerald Club Priority Service to airport locations in Aruba, Belize, Cayman Islands, Costa Rica, Nicaragua, Guatemala, Curacao, Peru, Uruguay, Trinidad & Tobago and Tortola.

For Emerald Club loyalty members, the Emerald Club Priority Service will expedite the rental process by offering a dedicated line at the service counter, according to National. Other benefits include vehicle choice, vehicle upgrades according to membership level and rental credits toward free days and higher membership levels.

Ad Loading...

“As National Car Rental continues its Emerald Club expansion in Latin America, we’re pleased to provide membership benefits to more of our customers,” said Rob Connors, assistant vice president of brand marketing, National Car Rental. “We continue to look for opportunities to offer reliable, efficient rental service to our Emerald Club members internationally and provide the service and quality that they’ve come to expect.”

In June 2014, National launched Emerald Club Priority Service in Latin America at all major airports in Mexico, marking the first phase of the loyalty program’s expansion into Latin America and the Caribbean, says the company.

National currently operates in 23 countries in Latin America and will continue to introduce the Emerald Club in more countries in the region.

Membership is complimentary for all National customers. For more information and how to enroll in the program, visit www.nationalcar.com.



More Rental Operations

Photos of CEOs Colm Brady and Francois Kruger on a blue background and above a headline.
Telematicsby News/Media ReleaseMay 22, 2026

RentalMatics, GeoInt Partner On Rental Car Speed Tracking Tech

Rental operators can now detect and act on speeding while vehicles are still on rent, thereby reducing fines, admin workload, vehicle wear, and safety risks.

Read More →
NextPass 407 ETR

NextPass Expands Toll Payment Service to Highway In Toronto

Fleets and consumer can use a transponder-less option when traveling between Canada and the U.S.

Read More →
A black Jeep is displayed at the Zubie-Bosch-TSD exhibit during the International Car Rental Show.

Zubie, PurCo Integrate Rental Damage Detection With Telematics

The combination brings actionable vehicle insights into PurCo’s PurInspect platform, improving damage detection and operational efficiency for rental fleets.

Read More →
Ad Loading...
50 states map showing LOR rates for each state with different shades of light to dark green

U.S. Length Of Rental (LOR) Declines Slightly in Q1 2026

LOR related to insurance claims overall continues to trend downward, but ongoing market and economic conditions could affect future results while the industry deals with staffing and productivity challenges.

Read More →
Illustration of a driverless futuristic front seat/dashboard view of other cars on a freeway with city skyline on horizon.

Hertz, Uber Deepen Roles In Self-Driving And Driver-Led Fleet Services

The business arrangement connects demand with scalable fleet management services and supports a range of mobility uses.

Read More →
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
Ad Loading...
A tech collage of electronic devices against a computer chip blueprint map.
Rental OperationsMay 1, 2026

Why Car Rental Can No Longer Run On Workarounds

The shift from branch-based software to connected operations is turning rental technology into strategic infrastructure.

Read More →
A black Audi SUV superimposed on a historic scene from downtown Tashkent, Uzbekistan.

Carwiz Sets Up Rental Operations In Central Asia

The global franchise operation reaches a first in its rental fleet portfolio with new service in Uzbekistan.

Read More →
A raging brushfire in the countryside.
Rental Operationsby Martin RomjueApril 30, 2026

Where Rental Fleets Must Adjust To Shifting Catastrophe Risks

West Coast disasters pose unique challenges and liabilities for rental fleet operators, who are advised to take steps tailored to their specific situations.

Read More →
Ad Loading...
ARN Industry Newsmakers thumbnail page with ARN and ICRS logos and shots of Nick DiPrima and Martin Romjue
Rental Operationsby Martin RomjueApril 27, 2026

Using AI To Find Rental Car Damage

Angry car renters are storming social media, the mainstream media, and online ratings platforms to complain about charges they claim are either unfounded or excessive.

Read More →
Ad Loading...