National Expands Loyalty Program in Latin America

Photo courtesy of National Car Rental.
Photo courtesy of National Car Rental.

National Car Rental has expanded its Emerald Club Priority Service to airport locations in Aruba, Belize, Cayman Islands, Costa Rica, Nicaragua, Guatemala, Curacao, Peru, Uruguay, Trinidad & Tobago and Tortola.

For Emerald Club loyalty members, the Emerald Club Priority Service will expedite the rental process by offering a dedicated line at the service counter, according to National. Other benefits include vehicle choice, vehicle upgrades according to membership level and rental credits toward free days and higher membership levels.

“As National Car Rental continues its Emerald Club expansion in Latin America, we’re pleased to provide membership benefits to more of our customers,” said Rob Connors, assistant vice president of brand marketing, National Car Rental. “We continue to look for opportunities to offer reliable, efficient rental service to our Emerald Club members internationally and provide the service and quality that they’ve come to expect.”

In June 2014, National launched Emerald Club Priority Service in Latin America at all major airports in Mexico, marking the first phase of the loyalty program’s expansion into Latin America and the Caribbean, says the company.

National currently operates in 23 countries in Latin America and will continue to introduce the Emerald Club in more countries in the region.

Membership is complimentary for all National customers. For more information and how to enroll in the program, visit

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