Global Travelers Favor Domestic Trips in Q2

Sojern, a performance marketing platform for travel brands, has released its Q2 Global Travel Insights Report based on the analysis of more than a billion traveler intent data points across the globe.

Compared with the previous two quarters, travelers across studied regions searched for destinations closer to home, avoiding long-haul trips in favor of domestic and regional trips.

Globally, the most searched destinations during the second quarter included the United States, Spain, Italy, the United Kingdom, Germany, France, Portugal, Turkey, Greece and Russia. Russia re-entered the list after a quarter’s hiatus, replacing Thailand, according to the report.

According to the report, here are some destinations that captured the most traveler interest by region since summer 2014:

  • In North America, Haiti moved up 34 ranks since summer 2014, after experiencing a dramatic decline in tourism in the aftermath of the 2010 earthquake, followed by Iceland, up 11 spots.
  • In Western Europe, Cuba pushed up 12 places to position 41, thanks to media attention and the detente with the US. Czech Republic, Iceland and Romania each of moved seven places up in the ranking.
  • For travelers from Latin America, Aruba’s appeal increased over last year, pushing it up 11 spots, followed by Hungary, up 10 spots.
  • In Southeast Asia, Bangladesh moved up eight spots and Qatar increased seven spots.
  • For travelers from the Middle East, Sudan gained the most popularity (up 24 spots), followed closely by Bosnia and Herzegovina (21 spots).

Cuba continued its upward trajectory this past quarter to position 14 on the list of top 20 most popular Caribbean destinations for Americans, according to the report. That is a five-place jump up from number 19 back in December 2014.

For the full Sojern report, visit http://www.sojern.com/travel-insights/2015-q2.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Autonomous Vehicles and the Changing Role of the Fleet Manager

With fewer drivers and substantially longer fleet lifecycles, fleet managers will pivot to new job functions.

2017: Fleet Mix Will Be Paramount

Car rental companies are migrating to vehicle segments with better residual values, though not without bumps in the road.

Auto Rental Summit: Five Trend Lines

Taking in the seminars, discussions, and networking at the 2016 Auto Rental Summit, trend lines emerged around shifts in model mix, data protection issues, increasing labor costs, workforce engagement, and new platforms to rent cars.

Job Finder: Access Top Talent. Fill Key Positions.