Global Travelers Favor Domestic Trips in Q2

Sojern, a performance marketing platform for travel brands, has released its Q2 Global Travel Insights Report based on the analysis of more than a billion traveler intent data points across the globe.

Compared with the previous two quarters, travelers across studied regions searched for destinations closer to home, avoiding long-haul trips in favor of domestic and regional trips.

Globally, the most searched destinations during the second quarter included the United States, Spain, Italy, the United Kingdom, Germany, France, Portugal, Turkey, Greece and Russia. Russia re-entered the list after a quarter’s hiatus, replacing Thailand, according to the report.

According to the report, here are some destinations that captured the most traveler interest by region since summer 2014:

  • In North America, Haiti moved up 34 ranks since summer 2014, after experiencing a dramatic decline in tourism in the aftermath of the 2010 earthquake, followed by Iceland, up 11 spots.
  • In Western Europe, Cuba pushed up 12 places to position 41, thanks to media attention and the detente with the US. Czech Republic, Iceland and Romania each of moved seven places up in the ranking.
  • For travelers from Latin America, Aruba’s appeal increased over last year, pushing it up 11 spots, followed by Hungary, up 10 spots.
  • In Southeast Asia, Bangladesh moved up eight spots and Qatar increased seven spots.
  • For travelers from the Middle East, Sudan gained the most popularity (up 24 spots), followed closely by Bosnia and Herzegovina (21 spots).

Cuba continued its upward trajectory this past quarter to position 14 on the list of top 20 most popular Caribbean destinations for Americans, according to the report. That is a five-place jump up from number 19 back in December 2014.

For the full Sojern report, visit http://www.sojern.com/travel-insights/2015-q2.

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