Auto Rental News
MenuMENU
SearchSEARCH

Enterprise to Highlight Global Expansion at International Car Rental Show

Peter Smith, vice president of global franchising for Enterprise Holdings Inc., will present this session at the annual International Car Rental Show on Tuesday April 19.

by Staff
April 5, 2016
Enterprise to Highlight Global Expansion at International Car Rental Show

 

2 min to read


Peter Smith, vice president of global franchising for Enterprise Holdings Inc., will present a session at the annual International Car Rental Show on Tuesday April 19. The session will highlight Enterprise's international expansion and global network.

Enterprise Holdings operates more than 9,000 fully staffed Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car locations though an integrated global network of regional subsidiaries and independent franchises, according to the company.

Ad Loading...

For years, Enterprise’s footprint outside of North America was limited to several major markets in Western Europe — until the company’s 2007 acquisition of the National and Alamo brands, which included franchise markets in Latin America and the Caribbean, according to Smith, who oversees Enterprise Holdings’ worldwide franchise operations and expansion efforts.

In 2012, Enterprise Holdings acquired car rental operations in France and Spain and made an investment with eHi Car Services in China, according to the company.

Today, the Enterprise, National, and Alamo brands operate in more than 80 countries and territories, including North America, Central America, South America, the Caribbean and Europe, as well as parts of Asia, the Middle East, and Africa.

“For us, international expansion has been about much more than just adding countries and locations,” said Smith. “We wanted to ensure that customers anywhere in the world would receive the same exceptional customer experience they’ve come to expect from our brands. Thanks to a disciplined approach and careful selection of partners who share our culture and values, we believe we’re delivering that experience wherever in the world our customers rent from us.”

As part of his presentation, Smith will be joined by Chris Brown, executive editor of Auto Rental News, for a discussion about the company’s ongoing expansion and how it is transforming its network into one global system.

Ad Loading...

The 2016 International Car Rental Show will be held April 17-19 at Bally’s Las Vegas. Click here for the full schedule.

More Rental Operations

green and blue bar graphs compare fleet sales June 2025 versus June 2026
Fleet Acquisitionby Martin RomjueJuly 8, 2026

Rental Car Fleet Sales Show Mid-Year Strength

June gains ensured rental fleets closed out the first half of 2026 in positive territory.

Read More →
Close up of a row of white CUVs in the Surprice Mobility fleet at the Milan airport.

Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport

The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.

Read More →
Julian Gritsch with an MBA class in a classroom.

Brazilian Executive MBA Targets Growing Domestic Rental Car Industry

Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.

Read More →
Ad Loading...
Green Motion team with banner bearing Japanese flag.

Green Motion Expands Into Japan With Master Franchise Agreement

Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.

Read More →
ACRA Chairman Sharky Laguana on stage at the ICRS event in Grapevine, Texas.
Legal & Legislativeby Martin RomjueJune 24, 2026

ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future

The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.

Read More →
Light blue horizontal bar graphs on a chart showing World Cup-related rental car booking trends.
Rental OperationsJune 23, 2026

World Cup Travel Data Shows Longer Car Rentals and More One-Ways

A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.

Read More →
Ad Loading...
Side view of ICRS speaker Sanchit Garg at podium in front of a floor lit red curtain
Rental Operationsby Martin RomjueJune 22, 2026

A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker

Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.

Read More →
Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
Ad Loading...
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...