Auto Rental News
MenuMENU
SearchSEARCH

Enterprise Expands Market Share to 40% at Portland Airport

Enterprise Holdings’ brands (National Car Rental, Enterprise Rent-A-Car, and Alamo Rent A Car) have grown the company's collective airport market share to almost 40% at Oregon’s Portland International Airport.

by Staff
June 21, 2016
2 min to read


Enterprise Holdings Inc. is reporting double-digit, year-over-year growth in the Portland, Ore., area, especially at its airport locations. In Portland, Enterprise Holdings operates its Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands.

In fact, Enterprise Holdings has grown its collective airport market share to nearly 40%, making it the largest car rental company at Portland International Airport, according to the company.

Ad Loading...

“Our tremendous growth in the Portland area is a testament to the strength and dedication of our local team,” said Sabrina Rokovitz, vice president and general manager of Enterprise Holdings in Oregon. “We’re committed to investing in new facilities and growing our local employee base to offer our customers greater convenience and vehicle selection, as well as the quality of service they’ve come to expect from our three car rental brands.”

According to the latest estimates from the U.S. Census Bureau, Portland ranked No. 19 on the list of U.S. metro areas with the greatest number of new residents. This population growth — combined with a spike in airport business and continued growth at local Enterprise Rent-A-Car neighborhood locations — has spurred Enterprise Holdings to invest in new jobs throughout the greater Portland area.

Enterprise Holdings has increased its Portland-based workforce more than 20% since last year, according to the company.

“As we continue to grow throughout the Portland area, we remain committed to enhancing services for customers, while simultaneously operating our business with the next generation in mind,” said Rokovitz. “This includes making our local operations more sustainable.”

More Rental Operations

Photos of Martin Romjue and Denis Gjoni on opposite sides of large headline for the video.
Rental Operationsby Martin RomjueJune 17, 2026

Stop Losing Money On Rental Tolls

Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.

Read More →
Richard Lowden gesturing on stage in front of a red curtain at the Gaylord Texan Resort near Dallas.
Rental Operationsby Martin RomjueJune 12, 2026

Rethink The Future To Avert A Race To The Bottom

Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.

Read More →
John Possumato holding microphone while asking a question during a live conference session at the ICRS Show.

DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators

Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.

Read More →
Ad Loading...
Close-up of a Jeep Wrangler front grille and headlight with text noting Stellantis’ recall of 1.3 million Jeep vehicles worldwide over a potential fire risk tied to power steering wiring.
Fleet Acquisitionby StaffJune 10, 2026

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk

Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.

Read More →
Franchisee standing with yellow U-Save branded sign in front of the rental car outlet.

Green Motion And U-Save Open Rental Operations In Guatemala

The brands will open their first rental car outlets in the country at La Aurora International Airport in Guatemala City.

Read More →
An airplane parked at a gate next to large headline and bullet points about study highlights.

U.S. Business Travel Drives $623 Billion+ in Economic Impact as Spending Reaches $538 Billion

The data also underscores the industry’s strong multiplier effect across the U.S. economy, revealing that each dollar invested in business travel in 2024 generated $1.16 in GDP.

Read More →
Ad Loading...
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Fleet Acquisitionby Martin RomjueJune 3, 2026

Rental Fleet Sales Skating Just Above 2025 Levels

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Interviewer Martin Romjue and guest Ryan Kerzner on both sides of a title page with large lettering.
Rental Operationsby Martin RomjueJune 3, 2026

Grow Your Rental Business Beyond Cars

Rental fleet operations are facing numerous evolving challenges and opportunities from AI technology to rate and revenue management, to customer service and business growth.

Read More →
An AI-imaging tunnel instantly scans a car for damages at Wenn's location in Lithuania.
Rental OperationsJune 2, 2026

Using AI to Create Clarity, Not Conflict, in Rental Car Damage

Rental companies still need people, policy, judgment, and thoughtful implementation, with operators remaining in control of the customer experience.

Read More →
Ad Loading...
Close up of a high-tech vehicle console with a remote key.
Rental OperationsJune 1, 2026

Get Ready To Roll: No Stopping Self-Driving Rental Cars

The autonomous mobility technology revolution will move at its own pace, but sooner rather than later.

Read More →
Ad Loading...