Enterprise Expands Market Share to 40% at Portland Airport
Enterprise Holdings’ brands (National Car Rental, Enterprise Rent-A-Car, and Alamo Rent A Car) have grown the company's collective airport market share to almost 40% at Oregon’s Portland International Airport.
Enterprise Holdings Inc. is reporting double-digit, year-over-year growth in the Portland, Ore., area, especially at its airport locations. In Portland, Enterprise Holdings operates its Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands.
In fact, Enterprise Holdings has grown its collective airport market share to nearly 40%, making it the largest car rental company at Portland International Airport, according to the company.
“Our tremendous growth in the Portland area is a testament to the strength and dedication of our local team,” said Sabrina Rokovitz, vice president and general manager of Enterprise Holdings in Oregon. “We’re committed to investing in new facilities and growing our local employee base to offer our customers greater convenience and vehicle selection, as well as the quality of service they’ve come to expect from our three car rental brands.”
According to the latest estimates from the U.S. Census Bureau, Portland ranked No. 19 on the list of U.S. metro areas with the greatest number of new residents. This population growth — combined with a spike in airport business and continued growth at local Enterprise Rent-A-Car neighborhood locations — has spurred Enterprise Holdings to invest in new jobs throughout the greater Portland area.
Enterprise Holdings has increased its Portland-based workforce more than 20% since last year, according to the company.
“As we continue to grow throughout the Portland area, we remain committed to enhancing services for customers, while simultaneously operating our business with the next generation in mind,” said Rokovitz. “This includes making our local operations more sustainable.”
More Rental Operations

Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
ACRA Carrying Fuller Industry Load As AI and EVs Lurk In Future
The leading car rental professional business group details an active legislative, regulatory, and macro-trends agenda affecting car rental operators.
Read More →
World Cup Travel Data Shows Longer Car Rentals and More One-Ways
A recent analysis of FIFA bookings found varied demand patterns that influenced rental car pricing.
Read More →
A Leveling Force: AI Morphs Into A Rental Car Profit-Seeker
Revenue managers can’t match the emerging AI tools gobbling lots of data that could counter the competitive race to the rate bottom.
Read More →Stop Losing Money On Rental Tolls
Regardless of your rental fleet size and structure, fleet managers, executives, and owners can gain valuable insights into an often-overlooked area of fleet operations.
Read More →
Rethink The Future To Avert A Race To The Bottom
Rental car operators heard a sobering industry message and a stern challenge at the close of the International Car Rental Show.
Read More →
DriveItAway, Free2move Plan Shared Fleet Program for Independent Rental Fleet Operators
Vehicles would be placed with participating rental operations to support car renter demand and provide additional fleet capacity.
Read More →
