The twelve months to November, 2016 have been rather volatile, with year-to-year changes ranging between being down $6.12 and up $5.48. The November average rate quote is up an insignificant $0.05 from November 2015, so in spite of all the volatility, the previous 12 months have averaged a small $0.31 decrease.
After strong results in August and September, there was reason to hope that we were seeing the start of an upward trend, but October and November have proved to be disappointing. The best we can hope for, based on these results, is flat results through the winter.
Regionally, the Northeast and Midwest — at $51.65 and $46.25 respectively — are well above the other three, all of which are in the mid-thirties.
Rate data provided by Rate-Highway, a leading provider of revenue management services for the auto rental industry. Rates are an average of aggregator/OTA rates for all vendors present in the markets listed on the date of the survey. These tables and graph show the average of all base rate quotes per day for an ICAR at the six or 50 airports shown, for arrivals 15 to 21 days ahead of the date of the survey, for two- and seven-day rentals.