Auto Rental News
MenuMENU
SearchSEARCH

BMW’s ReachNow Available at NYC High Rise

Residents of the Solaire residential building in Manhattan have exclusive access to the company’s on-demand fleet.

by Staff
December 8, 2016
BMW’s ReachNow Available at NYC High Rise

Photo credit: Anthony Delanoix

1 min to read


BMW’s carsharing service ReachNow launched in New York City exclusively for residents of the Solaire high-rise apartments.

The eco-friendly residential building received LEED Gold Certification when it was first completed in 2003 and is now LEED Platinum Certified for Existing Buildings.

Ad Loading...

“With the addition of ReachNow at the Solaire, we further extend our commitment to providing premium urban mobility solutions for all drivers. Solaire residents gain exclusive access to a dedicated fleet of BMW i3 electric vehicles and BMW 3 Series vehicles for an unparalleled level of convenience,” said Steve Banfield, CEO of ReachNow. “Our partnership with the Albanese Organization is an ideal fit as the company embraces the benefits of a sustainable lifestyle. Today’s launch at the Solaire marks the first residential building in North America to offer electric vehicle car-sharing by ReachNow as an exclusive green amenity.”

ReachNow currently operates in Seattle, Portland, and Brooklyn, New York. BMW plans to expand ReachNow to more North American cities, in addition to residential and business complexes across the U.S. in 2017.

More Rental Operations

an exotic car wrapped in an insurance policy
Rental Operations•October 1, 2026

The $100,000 Insurance Trap in Exotic Car Rentals

Exotic rental agencies often rely on customers’ personal auto policies to protect six-figure vehicles. But policy language can dramatically change the coverage for vehicles over $100,000 MSRP.

Read More →
globe of world and drivers license from UK
Rental Operations•September 28, 2026

The Booking Is Confirmed, But Is Your Customer Ready to Drive?

For international renters, a confirmed reservation doesn’t always mean they’re eligible to drive. Earlier checks can help operators catch documentation and payment issues before the customer reaches the counter.

Read More →
Scenes from Car Rental Shows past
Rental Operations•by Staff•September 23, 2026

ICRS 2027 Opens Call for Papers

The International Car Rental Show seeks session proposals on the business, operational, and technology issues facing car rental operators. Submissions are due Jan. 15.

Read More →
Ad Loading...
hand holding phone and Turo logo
Rental Operations•by Staff•September 21, 2026

Turo to Launch Vehicle Delivery Service

Turo Delivered will let travelers search for vehicles that hosts can deliver directly to hotels, homes, airports, train stations, and other locations.

Read More →
plane, palm trees, car rental sign
Rental Operations•by Chris Brown•September 15, 2026

Palm Beach Airport Code Change Creates Car Rental Distribution Gap

A test of rental searches under the old PBI and new DJT airport codes returned largely different sets of brands and vehicles, highlighting a potential distribution problem for rental operators.

Read More →
Team members of U-Save's new franchise
Rental Operations•by Staff•September 15, 2026

U-Save Continues Dominican Republic Expansion with Launch in Punta Cana

The new franchise location builds on U-Save’s existing Santo Domingo operation and will begin taking reservations for October 2026.

Read More →
Ad Loading...
A traveler searches for rental cars with an AI bot
Rental Operations•September 14, 2026

When AI Books the Rental Car, Who Controls the Sale?

As AI moves from comparing rental rates to completing transactions, operators need to understand how travelers find, interpret, rank, and ultimately see their offers. (Part 2 of 2.)

Read More →
map of europe and summer car rental rates
Rental Operations•September 11, 2026

European Booked Car Rental Rates Fell 5%, Results Varied by Country

Ireland, Cyprus, and the United Kingdom saw steep declines, while booked rates rose in Poland and Hungary.

Read More →
thumbnail of Chris Brown and Mike DeLorenzo with title Time to Rethink Rental Categories?
Rental Operations•by Chris Brown•September 8, 2026

Is It Time to Rethink Rental Categories?

As traditional economy and compact cars disappear from the market, longtime rental operator Mike DeLorenzo asks whether the industry’s familiar vehicle categories still make sense — and what operators need to rethink along with them.

Read More →
Ad Loading...
Woman receiving car rental rates on computer from AI agent
Rental Operations•September 1, 2026

Who Owns the Rate? AI Is Creating a New Distribution Problem for Car Rental

Generative Engine Optimization asks whether AI can find a rental company, but operators also need to know whether the agent inspected enough of the market, compared equivalent offers, and presented a rate the traveler can actually book. (Part 1 of 2)

Read More →
Ad Loading...