ReachNow to Eventually Test BMW’s Autonomous Vehicles
Steve Banfield, CEO of ReachNow, says that Seattle’s ReachNow carsharing service will be one of the first places people will get to try out BMW autonomous vehicles.

BMW's ReachNow carsharing service includes MINI Clubman vehicles. Photo courtesy of BMW.

BMW's ReachNow carsharing service includes MINI Clubman vehicles. Photo courtesy of BMW.
Steve Banfield, CEO of ReachNow, says that Seattle’s ReachNow carsharing service will be one of the first places people will get to try out BMW autonomous vehicles, according to a report by BMW.
“The benefit to having ReachNow in your region is that you are going to be the first people to try autonomous cars from BMW,” Banfield said at the Economic Development Council of Seattle & King County’s annual Economic Forecast Conference. “We are going to bring them here and we are going to be able to use them and test them.”
ReachNow’s carsharing service recently hit 40,000 members, says the report. ReachNow has been testing new carsharing services (including Ride, Fleet Solutions, and Share) in Seattle and New York.
Click here for the full BMW report.
More Rental Operations

Avis Cuts Fleet as Summer Demand Trails Expectations
Avis Budget Group increased second-quarter earnings despite lower Americas revenue and softer-than-expected summer demand. The company also expanded Avis First and advanced its autonomous fleet operations with Waymo.
Read More →
Why Bookings Are Only the Start of the Rental Day
A reservation captures demand. The operating test is whether the business can keep the customer, vehicle, commercial terms, and next action aligned until the rental is closed.
Read More →
This Is the Oldest Car Rental Advertisement You’ll Ever See
This ad for Saunders Drive it Yourself, believed to be the first car rental company in the U.S., was found in an Omaha phone book from 1926.
Read More →
The Desk Upsell Is Costing Operators More Than it Earns
Counter upsells generate revenue, but they can also slow transactions, erode trust, and cost repeat business. Fully inclusive pricing may offer operators a better path to long-term value.
Read More →
U-Save Expands Indian Ocean Presence with New Master Franchise for Mauritius
The franchise has been acquired by Mauritian travel entrepreneur Umarfarooq Omarjee, an established figure in the island's tourism and mobility sector.
Read More →
Global Carsharing Fleet Projected to Reach 768,000 Vehicles By 2030
A new Berg Insight forecast outlines several business models driving the projected growth in public carsharing worldwide through 2029.
Read More →
Rental Car Fleet Sales Show Mid-Year Strength
June gains ensured rental fleets closed out the first half of 2026 in positive territory.
Read More →
Surprice Mobility Opens Corporate Rental Station at Milan Malpensa Airport
The Milan opening is part of Surprice Mobility's broader strategy to expand its corporate operations while increasing the use of technology across its network.
Read More →
Brazilian Executive MBA Targets Growing Domestic Rental Car Industry
Rental car companies face a unique combination of challenges that are rarely addressed in traditional programs.
Read More →
Green Motion Expands Into Japan With Master Franchise Agreement
Japan's tourism industry, business travel market, and demand for vehicle rental services are reasons the country represents an important market for the company.
Read More →
