Cadillac Expands Book Subscription Service

Photo courtesy of Cadillac.
Photo courtesy of Cadillac.

Cadillac has rolled out its Book vehicle subscription service in Los Angeles and Dallas, after introducing it in New York City in January.

For a monthly fee of $1,800, subscribers can drive a variety of Cadillac vehicles without a long-term commitment. The on-demand service allows subscribers to book vehicles using a smartphone app. Cadillac also charges a one-time $500 initiation fee.

Users can exchange their Cadillac up to 18 times per year using a concierge service at a location they choose. Maintenance, insurance, and detailing are all covered.

Cadillac has also launched the service in Munich, Germany, and plans to offer it in several other global markets.

U.S. subscribers have access to the CTS-V, ATS-V, CT6, CT6 Plug-In, XT5, Escalade, and Escalade ESV. Munich members have access to the XT5, CT6, Escalade, ATS-V, and CTS-V. The 2018 CT6 models are equipped with Super Cruise, a hands-free driving system for the freeway. The models are either from the 2017 or 2018 model year and are Platinum and Premium Luxury trims.

Comment On This Story

Name:  
Email:  
Comment: (Max. 10000 characters)  
Please leave blank:
* Please note that every comment is moderated.

 
 

Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Another Ridiculous “Used Fleet Vehicle” Scandal

While media reports concentrate on the sting and the “outrage,” where’s the empirical evidence that fleet vehicles are less mechanically sound than vehicles sold from private owners?

Will IoT Herald a New Era in Fleet Efficiency?

With the ELD rule finally in effect, small fleet operators need to hunt for new efficiencies. In transportation logistics, Internet of Things (IoT) systems could have similar lasting impacts as telematics.

Will Cars Become Transportation Appliances?

The cars are still the stars, but this year’s L.A. Auto Show revealed an auto industry at a crossroads.

Job Finder: Access Top Talent. Fill Key Positions.

>