Auto Rental News and the American Car Rental Association (ACRA) are pleased to announce that Alexander Sixt will deliver the opening keynote address for the 2018 International Car Rental Show.

Sixt, the chief administration officer of Sixt SE and a member of the executive board, will deliver an address titled “Sixt’s Outlook on Growth Initiatives in the Global Car Rental and Mobility Markets.”

“I’m deeply honored to have the opportunity to come to the U.S. to keynote the 2018 International Car Rental Show,” Sixt said. “We fundamentally believe that much of our growth as a company will be driven by expansion in the U.S. market over the next 10 years. I’m looking forward to sharing our plans for that growth, as well as our vision for the future of mobility both in the U.S. and around the globe."

Alexander Sixt is the fourth generation of the Sixt family to serve in leadership at the world’s fifth largest car rental company, based in Pullach, Germany. Serving as head of corporate development for Sixt SE since 2009, Sixt is responsible for corporate strategy, mergers and acquisitions, purchasing and procurement, and the development and expansion of new mobility services.

“Bringing a senior executive from Sixt SE to our stage is a first, and we’re delighted to have Alexander Sixt as our keynote,” said Chris Brown executive editor of Auto Rental News.

The 2018 International Car Rental Show will convene April 15-17 at Bally’s Las Vegas. Visit here for updates, the full schedule, and to register.