Luxury Car Rental Prices Jump in Houston for Super Bowl

Luxury car rental sales as well as prices are increasing in Houston ahead of the Super Bowl. Normally priced at $1,299 per day, the Lamborghini Huracan convertible is currently going for $2,500 per day at a Houston luxury rental location.

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Fleet Sales Decline in January Across the Board

Sales of fleet vehicles to commercial, daily rental, and government buyers slipped lower in January, despite year-over-year growth in sales of trucks, vans, and SUVs, according to the automakers and Automotive Fleet data.

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January Airport Rates Continue Downward Trend

Airport rates in January dropped $3.87 compared to a year ago. The Tennant Group and Rate-Highway also took a look at the major eight rental brands’ average rate quotes over the last three years. National has held the highest rates for the most weeks over Hertz and Avis.

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Europe, North America Top Destinations Traveled in Q4

Sojern’s Global Travel Insights Report for Q4 2016 showed that the top destinations both searched and booked included the U.S., Spain, the U.K., Mexico, Italy, Germany, France, and Portugal. For the upcoming spring, Sojern sees high travel in April for the Easter holiday.

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Advantage, E-Z Rent-A-Car Undergo Rebranding

Advantage Rent A Car (AEZ), operator of the Advantage and E-Z Rent-A-Car brands, will unveil new logos, websites, and revamped rewards programs for both of its brands.

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Ride-Hailing Now Allowed by 50% of Corporate Travel Policies

Ride-hailing services are now allowed by one-half (50%) of all corporate travel policies, a jump from 44% in June 2016, according to a Global Business Travel Association report.

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Daimler to Bring Self-Driving Mercedes-Benz Cars to Uber

Daimler will eventually offer self-driving Mercedes-Benz vehicles on Uber's ride-hailing platform under a new partnership between the two companies announced Jan. 31.

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Prominent Political Consultant to Deliver ACRA Session Speech

Providing insight on government affairs, Bill Marion of Purdue Marion & Associates will deliver the American Car Rental Association’s general session speech at the 2017 International Car Rental Show.

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car2go Transitions From Smart Fortwo to Luxury Mercedes Models

Moving away from only using smart fortwo vehicles, car2go anticipates that Mercedes-Benz vehicles (CLA and GLA) will comprise the majority of its North American fleet by the end of 2017.

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Safr Offers Ride-Hailing Platform for Women

Safr is a ride-hailing platform exclusively for women — connecting female drivers with female riders. Currently, it is an invitation-only launch and will roll out to the public in Boston after March 1.

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E-FLEET.com Launches Campaign to Fund EV Rentals for Ride Hailing

E-FLEET.com offers electric vehicle rentals to Uber and Lyft drivers who choose not to buy or lease their own car or don't have a qualifying vehicle necessary to work.

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Fox Updates Policies to Support Customers Impacted by U.S. Travel Ban

Fox Rent A Car will amend its prepaid rental booking, refund, and cancellation policies for customers that have been impacted by the recent U.S. travel ban.

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Avis Budget to Announce Q4, Full-Year Results

Avis Budget Group Inc. plans to report its fourth quarter and full-year 2016 results after market close on Wednesday Feb. 15.

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Enterprise Brands to Expand to Armenia, Georgia

Enterprise Holdings Inc. has announced its entrance into Armenia with new franchise partner TravelCar. With this partnership, Enterprise intends to also operate in the nearby country of Georgia.

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Toyota Earns Best Resale Brand Award

Toyota, Porsche, General Motors and Subaru were some of the big winners in Kelley Blue Book’s 2017 Best Resale Value Awards, annual awards that recognize vehicles expected to best retain their value over the first five years of ownership.

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Speed Auto Systems Offers Automatic ID Reading

Speed Auto Systems, a software platform, is now offering automatic passport and driver’s license reading as part of its car rental software system.

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Europcar's Bernhardt to Deliver Breakfast General Session

Discussing Europcar's view of today's global car rental market and its vision for the future, Marcus Bernhardt of Europcar Group will deliver this year’s general session speech at the 2017 International Car Rental Show.

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Off-Airport Operator Banned from Using Airport Public Parking

An independent rental operator is looking for answers after Palm Springs International Airport suddenly prohibited off-airport rental companies from using its public parking lot.

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Daimler Introduces Mercedes Pay Mobile App

The German company will be implementing the mobile payment service for its divisions such as car2go and mytaxi.

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Alamo Provides Promotion for Vacation Planning Day

To celebrate National Plan for Vacation Day on Jan. 31, Alamo Rent A Car is offering discounts on rentals until Feb. 7 for trips booked between March 1 and Aug. 31, 2017.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

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With domestic automakers pulling back on rental fleet sales and lower overall light-duty sales projected, the car rental industry will have to adjust.

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As new forms of mobility take flight, the borders with traditional car rental are starting to erode.

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