The new team has ambitious plans to open 12 more locations in 2024-25 across the country, including Sicily in early 2024.
The franchise operation at Forli Airport was acquired by a family-owned auto retailer.
The well-established dealer group brand is offering service in one of Europe's most active auto rental markets.
Olbia is the company's latest location in Italy, with more expected soon.
The international rental company's expansion is coming to the cities of Palermo, Catania, Bergamo, Verona, Venice, Turin, and Florence.
Adding another Italian location to its repertoire in the country, Surprice is now open in Turino's airport.
The company's Italian expansion continues with a new presence at Firenze Santa Maria Novella train station.
The operator is now offering rental services at the Milano Linate airport and Firenze airport.
Surprice Car Rentals is now in operation in both Venice and Pisa.
The partnership with Italian taxi provider itTaxi will provide on-demand ride-hailing via the Sixt app.
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