In the keynote seminar “Car Rental and the Future of Mobility,” panelists will discuss the changing landscape of transportation and how they could affect the business model of car rental.
Enterprise CMO Gives Keynote at Car Rental Show
At this year’s Car Rental Show in Las Vegas, keynote speaker Pat Farrell, chief marketing & communications officer for Enterprise Holdings, discussed how car rental businesses need to adapt to innovative technologies and changing customer preferences, according to a press release by Enterprise Holdings.