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Keynote Speech

Enterprise CMO Gives Keynote at Car Rental Show

At this year’s Car Rental Show in Las Vegas, keynote speaker Pat Farrell, chief marketing & communications officer for Enterprise Holdings, discussed how car rental businesses need to adapt to innovative technologies and changing customer preferences, according to a press release by Enterprise Holdings.

2014 Car Rental Show Welcomes Dr. Craig Manning

Delivering the Tuesday morning breakfast keynote, the noted sports psychologist will guide attendees through his “The Fearless Mind” methodology, designed to increase productivity and profitability.

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