Tagged marketing/promotions

Anatomy of a Car Rental Marketing Promotion

To promote its location at a university in Montreal, Globe Car Rental created a marketing campaign that focused on engagement to gain attention among the students and university staff.

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Enterprise Launches Campaigns to Highlight Pickup Service

Enterprise Rent-A-Car is rolling out two new marketing initiatives that feature its “We’ll Pick You Up” service.

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Advantage Partners with Ad Agency to Target Business Travelers

Advantage Rent A Car is partnering with LMO Advertising to transform its business model and advance sales and customer loyalty. This transformation includes employee service training, a new vehicle fleet and a new nationwide flat-rate program for business travelers.

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7 New Media Marketing Strategies from Silvercar

Your customers are your best salespeople. Do you know how to get them to tell other people about you?

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Hertz, Live Nation Offer Promotion

Hertz and Live Nation have launched a new promotion that provides customers a discount on car rentals and Ticketmaster Ticket Cash through Oct. 31.

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Villas of Distinction Offers Free Car Rental to Barbados Travelers

For the third year, Villas of Distinction and the Barbados Tourism Authority have joined forces to offer the Barbados Free Car Rental Program, a free car rental given to Barbados visitors who make a reservation at Villas of Distinction.

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Enterprise Hires Agency to Promote Latin Brands

Enterprise Holdings has chosen Bromley Communications, a San Antonio-based advertising agency, to assist in promoting the National Car Rental and Alamo Rent A Car brands in Latin America and the Caribbean.

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Enterprise CarShare Launches Integrated Marketing Campaign

Campaign kicks off in established car-sharing markets, including New York City, Boston and Philadelphia.

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April Fools! Bandago Contest Will Put ‘First Band In Space’

Celebrating its customers’ 7 million miles traveled in 2012, the van rental company Bandago is launching a competition for bands to be the ‘First Band In Space.’ Please note that this story was published as an April Fools joke.

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Enterprise Holdings Launches ‘Cash-In-Club’ Promotion

Cash-In-Club members will earn triple points on rentals booked with Alamo, Enterprise Rent-A-Car and National Car Rental between April 1 and May 31. Elite members will earn four times the points.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

$3 Weekly Car Rental Rates are Unsustainable

Better technology, education, transparency, and a way to show the correlation between price and customer service are needed.

A Seminal Moment for the Global Car Rental Industry

The 2016 International Car Rental Show convened the first meeting of association directors from around the world that represented an important step to communication, problem-solving, and idea-sharing between the groups.

For the Future of Car Rental, See China

The new “mobility service providers” in China (and India) may show us a world without rental counters first.

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