Tagged marketing/promotions

Enterprise CarShare Launches Integrated Marketing Campaign

Campaign kicks off in established car-sharing markets, including New York City, Boston and Philadelphia.

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April Fools! Bandago Contest Will Put ‘First Band In Space’

Celebrating its customers’ 7 million miles traveled in 2012, the van rental company Bandago is launching a competition for bands to be the ‘First Band In Space.’ Please note that this story was published as an April Fools joke.

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Enterprise Holdings Launches ‘Cash-In-Club’ Promotion

Cash-In-Club members will earn triple points on rentals booked with Alamo, Enterprise Rent-A-Car and National Car Rental between April 1 and May 31. Elite members will earn four times the points.

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Hertz Announces Discount Opportunity for Concert Season

A new offer from Hertz, AAA and Live Nation Entertainment gives customers $35 off a minimum five-day rental and $50 in Live Nation Concert Cash. The promotion runs until April 30.

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Auto Europe Winter Savings Offer Ends March 31

Customers who reserve a rental before March 31 will have the opportunity to receive free GPS rentals, car rental upgrades and save up to 20%.

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E-Z Rent-A-Car Launches Spring Break Photo Contest on Facebook

The fan who receives the most votes on a photo of their favorite vacation memory will receive a gift card for 100 gallons of gasoline.

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Europcar Lowers Van Rental Rates for Spring

Van rental rates start at $22 per day until April 9 to help Europcar customers with their spring cleaning.

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Sixt Czech Republic Receives Marketing Award from Superbrands Organization

The Superbrands Organization selected Sixt for the Superbrand Award 2013 for the car rental company’s level of quality and service.

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Sixt Partners with Middle East Airlines

As part of the partnership with Middle East Airlines, Sixt is offering discounts and opportunities for airline customers to earn bonus miles.

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Budget Celebrates 50th Anniversary in Canada

The car rental company celebrated the milestone with the ‘Drive Away a Winner Event,’ which awarded customers with reward miles and a free 50-week rental.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

GM Goes High Touch at Fleet Preview

Amid new products such as the light-duty pickups, the 2014 Impala, the Cruze diesel and the announcement of a new small cargo van, it’s the one-on-one attention that sticks with you.

How Will VW Sell 800,000 Units in America?

At its annual fleet preview, Volkswagen talked fleet sales, residual strategies, product lineup, three new turbo engines and how diesel can help your costs (but not your heart rate).

A Coda for Coda Automotive

Coda Automotive’s bankruptcy is not surprising, though it was surprising that the company was able to play off the good intentions of the green industry for as long as it did.

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