Tagged marketing/promotions

Advantage Partners with Ad Agency to Target Business Travelers

Advantage Rent A Car is partnering with LMO Advertising to transform its business model and advance sales and customer loyalty. This transformation includes employee service training, a new vehicle fleet and a new nationwide flat-rate program for business travelers.

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7 New Media Marketing Strategies from Silvercar

Your customers are your best salespeople. Do you know how to get them to tell other people about you?

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Hertz, Live Nation Offer Promotion

Hertz and Live Nation have launched a new promotion that provides customers a discount on car rentals and Ticketmaster Ticket Cash through Oct. 31.

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Villas of Distinction Offers Free Car Rental to Barbados Travelers

For the third year, Villas of Distinction and the Barbados Tourism Authority have joined forces to offer the Barbados Free Car Rental Program, a free car rental given to Barbados visitors who make a reservation at Villas of Distinction.

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Enterprise Hires Agency to Promote Latin Brands

Enterprise Holdings has chosen Bromley Communications, a San Antonio-based advertising agency, to assist in promoting the National Car Rental and Alamo Rent A Car brands in Latin America and the Caribbean.

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Enterprise CarShare Launches Integrated Marketing Campaign

Campaign kicks off in established car-sharing markets, including New York City, Boston and Philadelphia.

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April Fools! Bandago Contest Will Put ‘First Band In Space’

Celebrating its customers’ 7 million miles traveled in 2012, the van rental company Bandago is launching a competition for bands to be the ‘First Band In Space.’ Please note that this story was published as an April Fools joke.

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Enterprise Holdings Launches ‘Cash-In-Club’ Promotion

Cash-In-Club members will earn triple points on rentals booked with Alamo, Enterprise Rent-A-Car and National Car Rental between April 1 and May 31. Elite members will earn four times the points.

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Hertz Announces Discount Opportunity for Concert Season

A new offer from Hertz, AAA and Live Nation Entertainment gives customers $35 off a minimum five-day rental and $50 in Live Nation Concert Cash. The promotion runs until April 30.

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Auto Europe Winter Savings Offer Ends March 31

Customers who reserve a rental before March 31 will have the opportunity to receive free GPS rentals, car rental upgrades and save up to 20%.

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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

6 Growing Transportation Problems - and Potential Solutions

They may not affect car rental today, but they will. Will you be part of the solution?

Are 4x4 Pickups Worth the Extra Cost?

Fuel economy numbers, resale data and fleet use data dispel some commonly held beliefs when it comes to four-wheel drive pickups versus their two-wheel drive counterparts.

Dangerous Precedent in Airport Negotiations

Some concession agreements now include “loss-of-use recovery” toward gross receipts — essentially equating it to revenues.

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