Tagged marketing/promotions

Anatomy of a Car Rental Marketing Promotion

To promote its location at a university in Montreal, Globe Car Rental created a marketing campaign that focused on engagement to gain attention among the students and university staff.


Enterprise Launches Campaigns to Highlight Pickup Service

Enterprise Rent-A-Car is rolling out two new marketing initiatives that feature its “We’ll Pick You Up” service.


Advantage Partners with Ad Agency to Target Business Travelers

Advantage Rent A Car is partnering with LMO Advertising to transform its business model and advance sales and customer loyalty. This transformation includes employee service training, a new vehicle fleet and a new nationwide flat-rate program for business travelers.


7 New Media Marketing Strategies from Silvercar

Your customers are your best salespeople. Do you know how to get them to tell other people about you?


Hertz, Live Nation Offer Promotion

Hertz and Live Nation have launched a new promotion that provides customers a discount on car rentals and Ticketmaster Ticket Cash through Oct. 31.


Villas of Distinction Offers Free Car Rental to Barbados Travelers

For the third year, Villas of Distinction and the Barbados Tourism Authority have joined forces to offer the Barbados Free Car Rental Program, a free car rental given to Barbados visitors who make a reservation at Villas of Distinction.


Enterprise Hires Agency to Promote Latin Brands

Enterprise Holdings has chosen Bromley Communications, a San Antonio-based advertising agency, to assist in promoting the National Car Rental and Alamo Rent A Car brands in Latin America and the Caribbean.


Enterprise CarShare Launches Integrated Marketing Campaign

Campaign kicks off in established car-sharing markets, including New York City, Boston and Philadelphia.


April Fools! Bandago Contest Will Put ‘First Band In Space’

Celebrating its customers’ 7 million miles traveled in 2012, the van rental company Bandago is launching a competition for bands to be the ‘First Band In Space.’ Please note that this story was published as an April Fools joke.


Enterprise Holdings Launches ‘Cash-In-Club’ Promotion

Cash-In-Club members will earn triple points on rentals booked with Alamo, Enterprise Rent-A-Car and National Car Rental between April 1 and May 31. Elite members will earn four times the points.


Hertz Announces Discount Opportunity for Concert Season

A new offer from Hertz, AAA and Live Nation Entertainment gives customers $35 off a minimum five-day rental and $50 in Live Nation Concert Cash. The promotion runs until April 30.


Auto Europe Winter Savings Offer Ends March 31

Customers who reserve a rental before March 31 will have the opportunity to receive free GPS rentals, car rental upgrades and save up to 20%.


E-Z Rent-A-Car Launches Spring Break Photo Contest on Facebook

The fan who receives the most votes on a photo of their favorite vacation memory will receive a gift card for 100 gallons of gasoline.


Europcar Lowers Van Rental Rates for Spring

Van rental rates start at $22 per day until April 9 to help Europcar customers with their spring cleaning.


Sixt Czech Republic Receives Marketing Award from Superbrands Organization

The Superbrands Organization selected Sixt for the Superbrand Award 2013 for the car rental company’s level of quality and service.


Sixt Partners with Middle East Airlines

As part of the partnership with Middle East Airlines, Sixt is offering discounts and opportunities for airline customers to earn bonus miles.


Budget Celebrates 50th Anniversary in Canada

The car rental company celebrated the milestone with the ‘Drive Away a Winner Event,’ which awarded customers with reward miles and a free 50-week rental.


Sixt Offers Discount for Pre-paid Car Rentals

Sixt customers will receive up to 30% off when they pay at the time of booking. Reservations must be made seven days in advance and the offer is only valid online.


Zipcar Turns Valentine’s Day into Valentine’s Week for Members

‘Zipcar Loves’ week includes free food, music, vacations and discounts for its members on the days leading up to and on Valentine’s Day, Feb. 14.


Prestige Car Rental Celebrates 10th Anniversary with Expansion Plans

New York-based Prestige Car Rental plans to open its third location, add new vehicles to its luxury fleet and offer discounts in 2013 as part of its 10th anniversary celebration.


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Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Why Do We Visit Capitol Hill?

Members of the American Car Rental Association met with U.S. senators, representatives, and their aides last week. Here’s why bringing the message to this forum matters.

The Customer Isn’t Always Right

Not caving to a customer with a blatant agenda may have consequences, especially for a small rental company that relies on stellar Yelp ratings to advertise. But business integrity must prevail.

The Truth Behind Compact Van Depreciation

Why are large van values holding up better than their compact counterparts, and will it last?

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