While rental car companies continued to grow business in 2023, the rate of increase since the pandemic is easing back to normal levels.
As U.S. Car Rental Revenues Hit a New Record, What Lies Ahead?
While the U.S. car rental market hit a new revenue record of $30 billion in 2018, there are a few items on the industry’s “to-do list” to best position itself for the future of transportation.