Tagged Social Media Marketing

Alamo, Budget Top Rental Companies Using Social Media

Alamo Rent A Car is the top U.S. rental car company based on its Facebook performance, according to data by Engagement Labs. Budget Car Rental got the No. 1 spot for its Twitter performance.


Facebook to Present at Auto Rental Summit

Seminar will present strategies to help auto rental companies grow their businesses using Facebook.


Sixt Launches Social Media Contest

Sixt rent a car USA LLC has launched its #GutenTagAmericaContest social media campaign. By posting German-inspired content, entrants have a chance to win a luxury vehicle rental each week from June 1 through July 6.


How Rental Companies Stay Engaged on Social Media

Several car rental operators share details on what has helped them interact and stay connected with social media users.


Which Social Media Channels Best Fit Your Company?

With a growing number of platforms to choose from, it's important to focus on those that can bring the most user engagement and brand recognition.


Avoiding Social Media Mistakes

When developing your company's social media plan, it's important to focus on user engagement and brand monitoring, as well as being open to professional guidance.


Car Rental Q&A: Tips for Starting a Company Blog?

A car rental operator asks for tips on how to start a company blog. Blogs can be a cost-effective way to drive traffic to your website, especially if you share the blogs through social media channels.


Top 8 Reasons You're Not Making Money Online

When developing your company's online marketing strategy, it's important to focus on website content, email marketing and social media marketing.


Car Rental Marketing 3.0

Your customers are your best salespeople. Do you know how to motivate them to tell other people about you?


Avis Wins Award for Social Media

At the inaugural Skiftie Awards, Avis Car Rental won the award for the “Best Social Media Presence — Ground Transportation.” Avis has a presence on social media sites such as Twitter, Facebook and Pinterest.


Alamo Offers Disney Vacations Contest

As the official rental car of Walt Disney World Resort and Disneyland Resort, Alamo Rent A Car will be awarding Disney Parks or Disney Cruise Line vacations as part of its “From Coast to Castle” contest.


Enterprise Recognized by Glassdoor for Social Recruiting

Enterprise Holdings is named as a top company that excels in social recruiting by career community Glassdoor.


New Media Meets the Auto Industry

Facebook, Google and Microsoft Xbox are changing the way we buy cars — and how businesses interact with their customers in general.


Snap Car Rentals in New Zealand Enhances Online Presence

With the help from Online Asset Partners, Auckland-based Snap Car Rentals is expanding its online presence through a revised website, email marketing, Google Adwords and social media campaigns.


Europcar Gains Facebook ‘Likes’ through Social Media Competition

The Europcar ‘Caraoke’ competition that ran from July to August boosted the number of Facebook ‘likes’ by 33%.


Newsletter: Sign up to receive latest news, articles, and much more.

Read the latest

Auto Focus Blog: A blog covering fleets, auto rental and the business of cars

Trends Moving the Truck Market

Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

MIT Study Reinforces the Newfound Importance of Fleet

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

What a Connected Fleet Means to Avis (and Car Rental)

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.

Job Finder: Access Top Talent. Fill Key Positions.