Prepaid reservations are growing, albeit slowly. Perfecting the model to balance customer service, utilization and profits is where the challenge lies.
Prepaid reservations might be the new guaranteed reservations; though perfecting the model to balance customer service, utilization and profits is an enormous challenge.
Jerry Seinfeld would have benefitted from a guaranteed reservation in 1991. We all would today.
eReady is a free new service that delivers faster car rental pick-up for customers who pay in advance and provide all information necessary for Europcar to prepare the paperwork before the rental is picked up.
The travel company’s president and CEO says that prepaid rentals make ‘more sense for today’s busy traveler.’
ACE walks us through the company’s guaranteed reservations initiative. Early results reveal the process is working, from both a cost savings and customer service standpoint.
During its panel at the Car Rental Show, the American Car Rental Association board worked through recall legislation, threats to vicarious liability reform and what’s next with no-show fees (let’s start calling them guaranteed reservations).
No-show fee implementation has recently turned from discussion to action as car rental companies, trade organizations, online travel agencies and global distribution systems work together to solve the technological hurdles. But can the car rental industry manage the change as a customer-friendly initiative?
When it comes to no-show fees, the car rental industry needs to demonstrate a commitment to customer service and value with a “satisfaction guaranteed or your money back” promise.
media brand
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In
