National Extends Reward Program Benefits

National Car Rental is extending its loyalty benefits an additional year, the company announced. Emerald Club Program Free Days, which previously were set to expire Dec. 31, will now not expire until Dec. 31, 2021.

The COVID-19 pandemic has impacted many travel plans, and Enterprise Holdings’ brands – National Car Rental and Enterprise Rent-A-Car – have adapted in order to support loyal customers.

Previous extensions and rollovers to care for customers include:

• Announced in the spring: Emerald Club members could redeem their earned free days at any participating U.S. Enterprise Rent-A-Car neighborhood location, in addition to National locations, if they made their reservations by Dec. 31 for pick up by Jan. 31, 2021. 
• Both Emerald Club and Enterprise Plus announced extensions to their elite tiers for another year, with expirations going from Feb. 28, 2021, to Feb. 28, 2022. Both loyalty programs also confirmed they would roll over any qualifying rentals and rental days above those needed to get the member to the next tier.
• Announced this summer, the expiration date on free days accrued from Emerald Club’s One Two Free (U.S.) and Rent Rent Reward (Canada) promotion was extended from June 15 to Dec. 31, 2020.

“We are committed to standing with our customers , and especially our most loyal customers, to let them know we appreciate and support them, even when they are unable to travel with us,” Randal Narike, executive VP of global mobility and customer experience at Enterprise Holdings, said in a statement. “Extending Emerald Club Program Free Days a full year will provide them with more opportunity to use the rewards that they’ve earned. We hope that this allows them the flexibility to rent a vehicle down the road for that much anticipated business or leisure trip when they are comfortable and able.”

This type of flexibility is crucial, as is recognizing the importance of ongoing support to customers and their travel needs.