comScore Inc., internet technology company measuring the digital world, released its full-year and fourth quarter 2012 U.S. travel e-commerce sales estimates on Feb. 20.
Car rental spending accounted for 9% of U.S. travel e-commerce sales with $9.698 billion in spending. It jumped 6% from 2011.
The total amount of online travel spending reached $103 billion — a 9% increase from last year.
2012 Travel Spending by Category - 2012 vs. 2011 |
|||
Spending (in millions) |
Share of Travel Spending |
Year-over-Year % Change |
|
Air Travel | $66,529 | 65% | 10% |
Hotel Reservations | $19,384 | 19% | 7% |
Car Rental | $9,698 | 9% | 6% |
Travel Packages | $5,140 | 5% | 10% |
Other Travel | $2,200 | 2% | 10% |
Total | $102,951 | 100% | 9% |
Source: comScore E-Commerce Measurement
The report also revealed the top online travel agent sites based on the share percentage of page views.
Top Online Travel Agent Properties by Share of Page Views - 2012 vs. 2011 |
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1 | Expedia Inc | 37.6% | 31.6% | -6.0 |
2 | Priceline.com Inc | 15.7% | 17.3% | 1.6 |
3 | Orbitz Worldwide | 12.9% | 12.9% | -0.1 |
4 | Fareportal Media Group | 8.5% | 9.2% | 0.7 |
5 | Travelocity | 10.0% | 7.6% | -2.4 |
6 | Kayak.com Network | 4.7% | 6.9% | 2.2 |
7 | BookingBuddy Sites | 0.0% | 2.3% | 2.3 |
8 | CheapCaribbean.com | 1.0% | 1.4% | 0.5 |
9 | BookIt.com | 0.9% | 1.1% | 0.1 |
10 | AppleVacations.com | 0.7% | 0.6% | -0.1 |
Source: comScore Media Metrix
Related article: How to Manage Your Car Rental Company's Online Reputation
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