Europcar announced April 4 that it is continuing its support of the Australian Football League (AFL) by signing a two-year sponsorship deal with the Sydney Swans.
For seasons 2013 and 2014, Europcar will be formally recognized as an associate partner and official car rental supplier of the Sydney Swans, with an option for a third season in 2015.
“The Sydney Swans are recognized as an elite sporting organization, both on and off the field, and Europcar is delighted to be associated with last year’s premiers,” said Europcar Sales and Marketing Director Mike Warmington.
As part of the sponsorship, Europcar branding will feature on LED signage at the Sydney Cricket Ground (SCG), the Sydney Swans’ website and the Facebook page and Europcar will have access to corporate hospitality at SCG home games.
“We take a lot of pride in our corporate partners program and are thrilled to secure a partnership with Europcar, which is such a well-respected brand in Australia and throughout the world,” said Sydney Swans Chief Commercial Officer Grant Rose.
Europcar also sponsors the Melbourne Tigers basketball team, the Perth Glory A-League club and have a strong association in the sport of cycling, both domestically and globally, including the sponsorship of “Team Europcar,” which participates at international events such as the Tour de France.