Europcar launched a new UK website on April 16 as part of its “Moving Your Way” brand repositioning.
The website creates a more user-friendly experience with advanced search filters, quote comparison features and simplified access to customer profiles. It also allows users to book a reservation from any page.
It is designed to reflect the values of the “Moving Your Way” campaign by providing a more intuitive booking process.
Under the new campaign, Europcar also released a new logo to symbolize mobility and to act as a quality stamp on all Europcar sub-brands and offers.
"Our new brand promise, ‘Moving Your Way,’ demonstrates the company’s commitment to support the mobility needs of our customers throughout their lives,” said Europcar UK Managing Director Ken McCall. "Our diversified solutions provide our customers with more freedom and enable them to exploit the benefits of car rental for the complete mobility experience.”