Europcar is the first rental-car operator in Queenstown Airport to open its newly designed booth, only the second rental location in New Zealand where the new global branding has been used.
Europcar New Zealand General Manager Steve Whyte said the branding upgrade and new terminal position provided greater visibility and awareness within the terminal. Increased foot traffic and growing brand recognition would increase its Queenstown business, according to Whyte.
''We are expecting a bumper winter season in Queenstown, and we have a completely new fleet of 4WD vehicles on order now for winter delivery,'' said Whyte.
Car rental operators Europcar, Jucy, Thrifty, Avis, Budget and Hertz were awarded in-terminal rental car licenses at Queenstown Airport.