Larry Starr’s Sarasota-based rental company, AutoXotic, will offer luxury cars that are targeted for travelers or special events.

“A lot of people who are in the market for a vacation own one of these exotic cars back home,” said Trevor Hind, AutoXotic’s chief financial officer. “And in an environment like Sarasota, this really goes with the lifestyle.”

Starting at $1,150 per day, customers can rent exotic cars such as a Lamborghini Gallardo, Ferrari 458 or Bentley Continental GTC, according to the AutoXotic website.

And if you are interested in renting for more than a few days, AutoXotic offers an “innovative ownership” program. According to the website, customers can choose any of the luxury vehicles for a period of 90 days every 12 months.

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