Enterprise Rent-A-Car has entered into a franchise agreement with SharingMatters BV, a Dutch-based rental car company, to develop an Enterprise-branded rental business in the Netherlands. The company will establish a presence across the major Dutch airports, with the first expected to open in September 2013, according to Enterprise. The aim is to deliver a network of rental locations at major transport and city hubs to serve inbound Dutch leisure and business travelers, the company reports.
The appointment of SharingMatters marks another step in Enterprise’s European expansion program. The newest player in the Dutch car rental sector, SharingMatters was established by a management team led by Thomas Wolters.
Peter A. Smith, vice president of global franchising at Enterprise, said, “We are delighted to welcome SharingMatters to the growing network of Enterprise-branded businesses across Europe. This is a young company with deep roots in the Dutch car hire and car sharing sector and the drive to build a business that will offer a real difference to inbound leisure and business customers.”
Wolters, director of SharingMatters BV, said, “Joining the Enterprise network is a major achievement for SharingMatters and the perfect step to service the exacting international customer as well as the highly competitive Dutch market. We are pleased to be part of Enterprise’s growing presence across Europe and to play our part in the worldwide expansion of a remarkable mobility provider.”