National Car Rental was recognized as the best overall car rental service in the travel industry for the second time by Executive Travel magazine readers. National was named “Best Rental Car Company Overall” in the publication’s 2013 Leading Edge Awards, which recognize companies providing “innovative, high-quality products” to business travelers.

National’s Emerald Club also won the Leading Edge Award for “Best Rental Car Company Loyalty Program.” Launched 26 years ago, the Emerald Club offers members counter bypass and access to Emerald Aisle, an exclusive section of the lot where members can select any vehicle as long as they reserved a mid-sized car, according to Enterprise Holdings, which owns and operates National.

“We are honored to receive two 2013 Executive Travel Leading Edge Awards in recognition of our efforts to exceed the expectations of business travelers each and every time they rent with us,” said Rob Connors, who leads National’s brand marketing efforts. “We will continue to focus on and invest in new technologies, programs and products to ensure we provide our customers with the speed, choice and control they have come to expect from National and our Emerald Club.”

Published by the American Express Publishing Corp., Executive Travel surveyed its readers — comprised of global business travelers who take an average of 38 roundtrip airline flights per year — about their business travel experiences in order to identify the 2013 Leading Edge Award winners. The annual list recognizes winners in 34 categories.