Avis Budget Group Inc. and British Airways have entered into a multiyear exclusive global partnership agreement to provide British Airways customers with access to Avis Car Rental vehicles — along with other travel benefits.

The new agreement represents a renewal of the 15-year-old cross-marketing relationship between Avis Budget Group and British Airways, says Avis. It also provides the option to bring Budget Car Rental into the partnership.

Business and leisure travelers visiting British Airways' website are able to make an Avis reservation by adding a vehicle rental to an existing flight booking or by reserving a flight-plus-car holiday package, says the company.

"The recent opening of the Avis Car Rental location at Heathrow Terminal 5, British Airways' flagship terminal, is just one of the many ways that we have worked hard to tailor our products and services to the needs of this important partnership," said Larry De Shon, president, Europe, Middle East and Africa, Avis Budget Group. "We're very proud to renew our exclusive agreement with British Airways and look forward to more partnership innovations and incremental rental volume over the coming years."

In addition, approximately British Airways Executive Club members can receive money-saving offers on Avis rentals, the ability to add one free additional driver with every rental and the opportunity to earn British Airways Executive Club and Avios travel rewards points on rentals, says the company.

"To be extending our long-standing relationship with Avis gives our customers continued access to premium products and services, as well as competitively priced car hire as well as fly and drive holidays worldwide," said Claire Bentley, managing director at British Airways Holidays. "The fact that during the lifetime of the agreement, we have the option of bringing the Budget brand into our ancillary portfolio also makes this announcement great news for our customers."