Zipcar has partnered with Google’s Niantic Labs to provide transportation and rewards in Ingress, Google’s multiplayer mobile “real world game.”
In the game, players explore neighborhoods and cities to uncover secret “portals” to earn points using Google Maps, GPS technology and now Zipcar. In addition to historical sites, parks and other public spots, portals can now be found at more than 1,000 Zipcar locations, says the company.
“We love how Ingress inspires people to get out and explore the world around them, and reserving a Zipcar with a smartphone and zipping to a portal only adds to excitement of the game,” said Kaye Ceille, president of Zipcar.
Additionally, Ingress players can gain in-game rewards from Zipcar representatives at Ingress events, known as “anomalies.”
“Ingress helps players get into the real world, engaging with their surroundings and discovering the exciting locations and places of interest they may otherwise have never known existed,” said John Hanke, vice president of Google. “Zipcar helps us provide this unique experience to more people by enabling players greater access to even more portals.”
Ingress players can join Zipcar for $40 plus a $25 application fee, and receive $40 in free driving credit, says Zipcar. For more information, visit www.zipcar.com/ingressplayers.