Enterprise Adds Baltic States to European Expansion

Enterprise Rent-A-Car has appointed Bioline as its franchise partner in the Baltic states of Estonia, Latvia and Lithuania.

This takes Enterprise another step closer to achieving its goal of being available to renters across Europe, says the company. Over the past 18 months, Enterprise’s car rental network has expanded across all parts of Western, Northern and Southern Europe with more than 1,000 branches.

Led by a management team with experience in the Baltic car rental market, Bioline has branches at the major airports for Tallinn, Riga and Vilnius. Bioline plans to develop its network across the three countries, according to the company.

“Customer service is Enterprise's core business value,” said Peter Smith, vice president of global franchising at Enterprise Rent-A-Car. “Throughout our expansion program, we’ve focused on partnering with the best company in each country, and with organizations that share our dedication to customer care. Bioline has locations in the major airports within the Baltics and an excellent reputation for service and value. … This is the beginning of what we hope will be a long-term relationship to serve customers in these important countries.”

“Enterprise has an international reputation for providing the best service, as well as outstanding value for both business and leisure travelers looking to rent a vehicle,” said Michael Kiselov, Bioline’s chief operating officer. “We are thrilled to have been selected as its newest partner and look forward to welcoming customers as the new Enterprise locations in the Baltic.”

“The Baltic states have enjoyed very fast growth in recent years, and this has been matched by more demand for car hire across the region. Our transition to becoming part of the Enterprise brand could not be better timed,” added Kiselov.

Currently, the Enterprise brand is available in 29 European countries — with more expansion in the coming months, says the company.