Through a partnership with Spanish-based Iberia airlines, Avis Budget Group has become the exclusive car rental partner of Iberia Plus, the airline’s loyalty program.
Entitled “We Travel Together,” the campaign gives Iberia Plus members the chance to receive Avios reward points for every rental car booked at Avis. When members make their fourth rental in one year, they collect 750 bonus Avios, according to the company. When they sign up to the Avis Preferred loyalty program, they can earn 500 Avios.
Customers who sign up for Avis Preferred and rent with Avis twice a year will receive a discount voucher as well as a free vehicle upgrade voucher.
“We are very happy with the deal reached with Iberia,” said Ramón Biarnés, commercial director of Avis Budget Group in the European Southern Region. “We have a long standing agreement with Iberia, and the effects have been overwhelmingly positive.”