Ford Launches Peer-to-Peer Carsharing Program

As part of its Smart Mobility plan, Ford Motor Credit Co. is launching a peer-to-peer carsharing pilot program in the six U.S. cities and London.

The company has invited 14,000 and 12,000 customers in six U.S. cities and London, respectively, to sign up to rent Ford Credit-financed vehicles to prescreened drivers for short-term use.

U.S. customers can participate using the software of ride-share company Getaround, while London drivers connect through a similar rental system of easyCar Club, according to Ford.

“Consumers tell us they are interested in sharing the costs of vehicle ownership, and this program will help us understand how much that extends to customers who are financing a Ford vehicle,” said David McClelland, Ford Credit vice president of marketing. “As most vehicles are parked and out of use much of the time, this can help us gauge our customers’ desires to pick up extra cash and keep their vehicles in use.”

The pilot is being offered to select Ford Credit customers in Berkeley, Oakland, San Francisco, Portland, Chicago and Washington, D.C. It runs through November.