Avis Budget Group and Universal Parks & Resorts have entered into an exclusive multi-year marketing partnership that designates Avis Budget as the "Official Car Rental Partner" of Universal Parks & Resorts.
As part of the agreement, guests of Universal Parks & Resorts will receive discounted rates and special offers from Avis Car Rental and Budget Car Rental. The vehicle rental brands will also be featured in Universal's marketing channels, including the websites of Universal Parks & Resorts Vacations, Universal Orlando Resort and Universal Studios Hollywood.
Additionally, Avis and Budget will promote Universal's theme parks to its customers in Orlando and Los Angeles. The marketing outreach will include email communications, point-of-sale signage, in-vehicle promotion and wrapped vehicles, according to the company.
"Universal's theme parks in Hollywood and Orlando offer today's most compelling theme park entertainment, with something for everyone,” said Tom Villani, Avis Budget Group’s vice president, global travel and partnerships. “In fact, they continue to add exciting experiences and attract guests from all over the world. We're thrilled to team up with Universal and promote our brands, products and services to their guests."