Driving Force Vehicle Rentals, Sales, and Leasing has announced that Mark Nolin is the company’s new president as of March 1. He takes over from Jeff Polovick, who founded the business in Spruce Grove, Alberta, in 1978. Polovick has served as the president and CEO until his recent retirement.
Nolin has an extensive background in automotive rental, sales, and leasing. He has worked at Driving Force for 23 years.
Driving Force is part of The Driving Force Inc., a group of companies that includes four Hino medium-duty truck centers, Coach Auto Sales, and 24 Driving Force rental locations.
Driving Force provides trucks and specialty vehicles to companies in western Canada and the Arctic. In recent years, it has expanded to serve Ontario and the Atlantic provinces.