Budget Car Rental has launched a new series of broadcast commercials, featuring singer, songwriter, actress, and fashion designer Jessica Simpson.
Breaking on television and online, Simpson serves as Budget's brand ambassador in a series of advertisements offering consumers a special limited-time discount offer, according to the company.
The first spot, called "Paparazzi," illustrates how Simpson uses a Budget rental vehicle to dodge pesky photographers while promoting an offer to rent a sporty compact car for $17 on weekend days or $129 for a week-long rental.
Another spot, called "You've Arrived," features Simpson talking to her phone and asking it to find her a family getaway. The phone directs her to a Budget SUV. The offer that accompanies the ad is for a sporty SUV for $23 on weekend days or $149 for a week-long rental.
"We believe that Budget is the leading value car rental brand in America and is ideal for anyone who wants to get away for the weekend or the week, or for avoiding the paparazzi if you're an entertainment superstar," said Scott Deaver, Avis Budget Group’s executive vice president and chief marketing officer. "Jessica Simpson embodies the joyful, exuberant entrepreneurial spirit of our customers and is a great fit for the brand. She's a professional busy mom of two who values the time she spends with her family."
"I like to be spontaneous with my family. We are always up for an adventure!" said Simpson. "Wherever we go, Budget Rental Car makes the experience easy, affordable and so much fun."
Created by Budget's advertising agency, Hello Creative, the 30-second spots will air on cable networks, including Animal Planet, AMC, Bravo, Food Network, Home and Garden TV (HGTV), and Women's Entertainment (WE). The television campaign will be supported by digital placements including banner ads on multiple websites, emails to Budget customers, and presence on Budget.com, according to the company.
For more information or to view the commercials, visit www.budget.com/tv.