National Car Rental has announced four new sponsorship agreements designating National as the official car rental partner of the Houston Astros, Baltimore Orioles, Texas Rangers, and Chicago White Sox.
These teams join National’s MLB sponsorship portfolio that already includes the Los Angeles Angels, St. Louis Cardinals, New York Mets, and Kansas City Royals.
The new multiyear agreements extend National’s partnership status through the 2020 Major League Baseball (MLB) season, according to the company.
“We’re passionate about baseball and are excited to grow our involvement in ‘America’s pastime,’” said Rob Connors, vice president of brand marketing for National. “We are honored to support these fantastic teams as their official car rental partner and look forward to celebrating a great season ahead with their fans.”
As part of its designation with each of the teams, National will have in-stadium signage during home games for the Angels, Astros, Cardinals, Mets, Orioles, Rangers, Royals, and White Sox. The brand has also launched a customized radio campaign in each team’s market entitled “A Control Enthusiast’s Guide to Baseball” featuring the voice of actor Patrick Warburton, according to the company.
In addition, National Car Rental will extend specially priced car rental rates to each team’s club, which includes players, staff, and coaches. Club members will also be given access into National Car Rental’s Emerald Club loyalty program, which offers counter bypass.