Sojern, a performance marketing platform for travel brands, has released its Q2 2016 Global Travel Insights Report based on the analysis of more than a billion traveler intent data points across the globe.
Globally, the top 10 booked destinations during the second quarter were: France, Germany, Italy, Mexico, Netherlands, Spain, U.S., U.K., Portugal, and Switzerland.
For North America, the top five destinations were New York City, Miami, Las Vegas, Los Angeles, and Chicago. Most North Americans wanted to travel on their own (74%), followed by a group of two travelers (18%), and a group of three or more travelers (8%). And when it comes to trip duration, 43% of North Americans planned trips for 0 to 3 days, followed by 32% at 4 to 7 days, 11% at 8 to 11 days, and 14% at 12 or more days.
Sojern also looked at the top destinations searched by region:
- Latin America: Miami, New York City, Madrid, Orlando, and Los Angeles
- Europe: London, Barcelona, Palma de Mallorca, Lisbon, and Paris/New York City (tied)
- Middle East/Africa: London, New York City, Paris, Istanbul, Dubai
- Asia-Pacific: Bangkok, Tokyo, Singapore, Hong Kong, and London
For Q3, the top destinations searched by North Americans for the short haul include Las Vegas, New York City, Miami, Los Angeles, and San Francisco. For the long haul, the top destinations are London, Cancun, Paris, San Juan, and Dublin.
As we get closer to the Summer Olympics, Japan, the U.K., and Brazil continue to show strong intent on traveling there. The U.S. and Italy show increasing interest, but they are further behind when it comes to travel intent (U.S. at 18% and Italy at 13%).