Enterprise Brands to Launch in Jamaica

Enterprise Holdings has announced that Jamaican-based ATL Automotive – an automotive company and affiliate of the Sandals Resorts International (SRI) Group – will serve as the franchisee for its Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands in Jamaica.

Starting in late 2016, the agreement will bring all three Enterprise Holdings brands to tri-branded facilities throughout the island, according to the company.

“Jamaica is an important market for our customers,” said Peter A. Smith, vice president of global franchising at Enterprise Holdings. “These new locations enable us to serve both our leisure and corporate customers at one of the top tourist destinations in the Caribbean.”

Founded in 1997, ATL Automotive operates its automotive dealership at two facilities in Jamaica. “Culturally and operationally, ATL Automotive is a great match for us, given their strong growth profile, focus on customer service and dedication to philanthropy throughout the region,” said Smith.

“As the franchisee bringing together the Enterprise, National, and Alamo brands in Jamaica for the first time ever, we look forward to a successful partnership with Enterprise Holdings and to bringing these brands to new customers in new locations as we grow throughout country,” said Adam Stewart, CEO and deputy chairman of SRI and the ATL Group.

Currently, Enterprise Holdings operates its brands in more than 80 countries and territories worldwide, says the company.