National Car Rental will reveal three new TV commercials and several digital videos featuring actor Patrick Warburton as part of its “Go Like A Pro” advertising campaign.
The campaign highlights National’s commitment to providing airport travelers with unmatched control through their rental experience, according to the company. In the commercials and videos, Warburton is presented as the “control enthusiast” business traveler who likes to maintain control.
The first of the two TV ads is set to air during NFL Sunday Night Football. In this ad, Warburton teams with the band Loverboy to promote the benefits of National’s Emerald Club membership, according to the company.
“Our ‘Go Like A Pro’ advertising campaign uses humor to address the lack of control frequently felt by travelers at the airport,” said Rob Connors, National Car Rental’s vice president of brand marketing. “By pushing the comedic envelope in these new ads, we’re leveraging Patrick Warburton’s portrayal of the ultimate ‘control enthusiast’ to remind business travelers that National offers unparalleled control over their rental experience as well as frequent free upgrades.”