Zipcar has launched its new free-floating car-sharing service in Brussels, Belgium. This marks the seventh country launch for the brand in Europe.
The new service gives Zipcar members the ability to pick up and drop off a Zipcar at any location within a set geographical area — a first for Zipcar, according to the company. The service complements carsharing models operated in other cities around the world, including round-trip and flexible one-way rentals.
At launch, Zipcar's free-floating fleet will start with 100 cars and plans to be at more than 250 cars within the first month. The Zipcars — all Peugeot 208s — can be picked up and dropped off in and around the Brussels-Capital Region. The service will also be available to Brussel's Zipcar members travelling to and from Zaventem Airport.
The launch is a milestone in Zipcar's international expansion, which already includes a presence in the United Kingdom, Spain, France, Austria, Germany, and Turkey.
"Today's launch in Brussels marks a significant milestone for Zipcar,” said Nicholas Cole, Zipcar’s international president. “Not only are we extending our operations to another world-class city, but we are also excited to be launching our newest service, free-floating car sharing. Our proven ability in offering convenient access to a car, without the hassle of ownership, meets the need of our members to help them more easily navigate the city."